Living the story
Hi, I’m Elle
A CREATOR
I believe in thoughtful branding, slow beauty, and the kind of intentional living that doesn’t need a filter to be captivating. Whether I’m designing, writing, or capturing moments that matter, my work is about helping people reconnect with themselves and their story. Not perform it. Live it.
hi, i am lisa mai
Creative director. Digital aesthete.
For a long time, I stayed busy chasing deadlines, approval, and versions of life that never really fit. It looked good from the outside, but deep down, I knew I was running from the life I actually wanted. Now, I live differently. Chronic overpacker. Retired people pleaser. Professional detour taker. I believe in second chances, small beginnings, and moving at a pace where you can hear your own heart again. If you’re tired of rushing and ready for something real — slower, softer, and fully yours — you’re in the right place.
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The goal was never to fit in—it was to build a presence so strong, they feel it before they even click
Building A Life That Doesn’t Need Escaping
Most days, it’s about carving space — for slower mornings, louder laughs, and work that feels less like a race and more like a rhythm. I’m not chasing perfect milestones anymore. I’m chasing meaning, connection, and the kind of days you want to live twice. It’s not about having it all figured out — it’s about staying awake to your own life.
Some days are messy. Some days are magic. Most fall somewhere in between. And honestly, that's the sweet spot — the quiet proof that you're building something real, not just something impressive.
THIS IS THE VIBE
I believe in building a brand that reflects your actual life—not your highlight reel.
01
What Guides Me
Clarity, consistency, and creativity with depth.
I don’t follow rules—I follow rhythm.
02
What Matters Here
Real connection. Thoughtful design. A life that feels aligned offline, too.
03
What I Don’t Do
Branding that forgets the human behind it. If it’s not honest, it doesn’t make it in.
READY WHEN YOU ARE
You don’t have to do life like everyone else
If you’re craving content that feels like a deep breath, a brand that mirrors your evolution, or a space that honors both your ambition and your rest… you’ve found your corner of the internet. Stay awhile. Explore. And if it speaks to you, let’s build something beautiful together.
LATEST ON THE BLOG
When Structure Feels Like Self-Care
They say routines are restrictive, but for me, they’re the reason I breathe easier. In this post, I’m sharing the weekly rhythm that’s helped me feel grounded, creative, and present again. No 5AM wake-ups. Just practices that make sense for real life.